The Mechanism of Ideological-Political Education Exchange and Sharing Platform in colleges under the New Media Era Based on Internet WEB Technology

Autori:

Hengbing WANG

Cod: ISSN: 1583-3410 (print), ISSN: 1584-5397 (electronic)
Dimensiuni: pp. 85-104

How to cite this article:

Wang, H. (2018). The Mechanism of Ideological-Political Education Exchange and Sharing Platform in colleges under the New Media Era Based on Internet WEB Technology. Revista de Cercetare si Interventie Sociala, 63, 85-104.

Abstract:

The rise and popularization of internet web technology set off a wave of researching the relationship between internet and ideological-political education. As a new teaching method, the ideological-political education exchange and sharing platform in colleges came into being. Through literature analysis, the author expounds the role of knowledge sharing mechanism in the operation of shared platform. Knowledge network construction, environmental mechanism and incentive mechanism have a signifi cant impact on knowledge sharing mechanism. In order to achieve knowledge sharing, improve the user’s interactive experience and make the platform work well, the incentive mechanism has become an important factor in mobilizing the enthusiasm of users. We use the Literature analysis method and structural equation modeling to carry out this research. Based on the user contribution function, we build a user behavior model and analyze the data. It verifi es that the incentive mechanism can promote the operation of ideological-political education exchange and sharing platform in colleges. The incentive mechanism can signifi cantly improve the probability of user contribution and the overall probability of completion of social media tasks on the shared platform, as well as signifi cantly increase the expected utility level of individual users and the entire platform.