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Revista de Cercetare si Interventie Sociala

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Marketing in Dentistry: Opinion Survey on Promotion of the Dental Office

Marketing in Dentistry: Opinion Survey on Promotion of the Dental Office

Autori:

Elena Mihaela CARAUSU, Cristina Gena DASCALU, Iulian Costin LUPU, Lucian Stefan BURLEA, Ramona Diana FEIER, Georgeta ZEGAN

Cod: ISSN: 1583-3410 (print), ISSN: 1584-5397 (electronic)
Dimensiuni: pp. 346-358



How to cite this article:

Carausu, E.M., Dascalu, C.G., Lupu, I.C., Burlea, L.S., Feier, R.D., Zegan, G. (2018). Marketing in Dentistry: Opinion Survey on Promotion of the Dental Office. Revista de Cercetare si Interventie Sociala, 63, 346-358.



Abstract:

The image of the dental offi ces and their promotion has acquired an important role in creating an identity and in developing the praxis. Along with the increasing dental services market also appeared a strong need for diff erentiation of dental offi ces/dental clinics. The study has set the goal of identifying the main promotion means and methods used in many of dental offi ces/dental clinics faced with the negative eff ects of economic crisis such as the reduction of the budget and the signifi cant erosion of profi ts. The study group included 360 subjects, graduates and young dentists, aged between 25 and 34, of which 183 (50.83%) female and 177 (49.17%) male gender. In terms of qualifi cation, 186 (53.30%) of those surveyed are graduates, and 174 (46.70%) are young dentists with licence to practise. The tool used was an opinion survey, whose questions wanted to be relevant to the research aim and objectives. The opinion survey was conducted from April 2016 to May 2017. The competition that currently exists in the dental market has led to diff erentiation of dental offi ces/ dental clinics and to creating an identity for each one of them. The image of the dental offi ce/ dental clinic and institutional visual identity infl uence the fi rst impression that the patient remembers and ultimately its “business card”. The effi ciency and success in dentistry are mainly the result of the quality of dental services and patient satisfaction. This depends on the dentist’s professional training and on the endowment with modern and quality equipment of the dental offi ce. Optimizing dentist-patient relationship has become important because it determines the professional and fi nancial success on a medium and long term.

Keywords:

marketing, dentistry, visual identity, health information, impact.


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