Li, Gen, Juan Li, and Xixiang Sun. “Measuring Green Brand Equity in Relationship Interactions and Its Impact on Brand Loyalty”. Revista de Cercetare si Interventie Sociala 66 (September 16, 2019): 279–297. Accessed November 6, 2026. https://www.rcis.ro/journal/article/view/2582-measuring-green-brand-equity-in-relationship-interactions.