C. Tanrikulu et L. Gelibolu, « The Impacts of Perceived Market Orientation in Higher Education: Student as a Customer », rcis, vol. 49, p. 156–172, juin 2015, Consulté le: nov. 06, 2026. Disponible sur: https://www.rcis.ro/journal/article/view/2169-the-impacts-of-perceived-market-orientation-in-higher