Tanrikulu, Ceyda, et Levent Gelibolu. « The Impacts of Perceived Market Orientation in Higher Education: Student as a Customer ». Revista de Cercetare si Interventie Sociala, vol. 49, juin 2015, p. 156-72, https://www.rcis.ro/journal/article/view/2169-the-impacts-of-perceived-market-orientation-in-higher.