1.
Lu J, Yang N, Ye J, Zou L, Mahmood N. The Impact of Corporate Strategies for Image Restoration on Consumer Trust in Crisis Events: The Moderating Role of Prosocial Motivation. rcis [Internet]. 30 sept. 2016 [cité 6 nov. 2026];54:75-9. Disponible sur: https://www.rcis.ro/journal/article/view/2294-the-impact-of-corporate-strategies-for-image-restoration