Revista de Cercetare si Interventie Sociala

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The Importance of Image Management for a Good Society

The Importance of Image Management for a Good Society


Mircea Aurel NITA

Cod: ISSN: 1583-3410 (print), ISSN: 1584-5397 (electronic)
Dimensiuni: pp. 308-320

How to cite this article:

Niță, M.A. (2014). The Importance of Image Management for a Good Society. Revista de Cercetare si Interventie Sociala, 44, 308-320.


The paper deals with the importance of managing the image of a private or public organization and of any government, especially. There are underlined two important matrix used in the image and communication field and in the management field. The paper shows how these two matrices can be applied by a Government that wants to lead the mass people to a good society. Comparison and analogy are used as scientific methods together with the direct experience of the author as a private manager of the first private television after 1989, SOTI TV. For a good society, the Government must search continuously the needs, expectations, desires and aspirations for the mass people and find the dynamic ratio between individual and collective mind together with the signals of changing between different ways of thinking: PRO, AGAINST and NEUTRAL. The result is that in the end, the public opinion is moving from AGAINST to PRO, regarding the Government’s decision, even it is an unpopular decision. Why this paper? As politician, as civil servant working within a public organization and as a member of the government, all must know the difference between myth and reality and all must improve the power to manage the image in order to become more consciousness about their own free will against so easily manipulation in a consumer society..


image management; dual matrix; the free will; equilibrium of the mind.

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