Correlation between Innovation Strategy and Operational Performance in Tourism based on Competitive Advantage

Autori:

Kuang-Chin CHEN, Yu Jing CHIU

Cod: ISSN: 1583-3410 (print), ISSN: 1584-5397 (electronic)
Dimensiuni: pp. 129-139

How to cite this article:

Chen, K.C., & Chiu, Y.J. (2018). Correlation between Innovation Strategy and Operational Performance in Tourism based on Competitive Advantage. Revista de Cercetare si Interventie Sociala, 62, 129-139.

Abstract:

Along with the changes in social environment, the public demands for leisure and recreation become stronger that tourism gradually becomes an important industry. In the operation of tourism, the sustained-yield management based concept also needs constant pursuit of advance. For this reason, innovation becomes an inevitable part of business operation. Tourism is facing lots of tests, and the operation is getting diffi cult. Under such a diffi culty situation, the enhancement of competitive advantage through innovation strategy would be a practicable method. Aiming at tourism, the supervisors and employees in tourism in Taichung City, as the research objects, are distributed 420 copies of questionnaire. Total 317 valid copies are retrieved, with the retrieval rate 75%. The research results show positive relations between 1.innovation strategy and competitive advantage, 2.competitive advantage and operational performance, and 3.innovation strategy and operational performance. According to the results, suggestions are proposed, expecting to assist domestic tourism in enhancing competitive advantage and operational performance with innovation strategy to achieve the sustainable development.