Key Success Factors in Resort Hotels Practicing Moving Experience
Autori:
Jen-Son CHENG, Hsin -Yu SHIH, Hui-Yao LIN
Cod: ISSN: 1583-3410 (print), ISSN: 1584-5397 (electronic)
Dimensiuni: pp. 80-88
How to cite this article:Cheng, J.S., Shih, H.Y., Lin, H.Y. (2016). Key Success Factors in Resort Hotels Practicing Moving Experience. Revista de Cercetare si Interventie Sociala, 53, 80-88. |
Abstract:
Tourism travel has been stressed in Taiwan. In order to attract more tourists,
the competition among resort hotels has become fierce to have consumers feel
worthy of the trip. Such processes of tourist expectation, experience, comparison,
satisfaction, and repurchase intention of products and the moving perception of
consumers in resort hotels could establish the long-term and repeated consumption
relationship between resort hotels and customers. Taking the tourists of Sheipa
Leisure Farm as the research subjects, total 250 copies of questionnaires are
distributed, and 174 effective copies are retrieved, with the effective rate 70%. By
organizing the overall weight of the evaluation indicators from the key success
factors in resort hotels practicing Moving Experience, the top five emphasized
indicators, among 13 evaluation indicators, are ranked Brand Appeal, Advertising-
Induced Emotion, Appearance Attraction, Advertising Content, and Repeated
Exposure. Finally, conclusion and suggestions are proposed according to the
research results, expecting to promote consumer experience, customer satisfaction,
and revisit intention for leisure hotels.
Keywords:
resort hotel, moving experience, key success factors, evaluation, international tourism, satisfaction, emotion.
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