Intervention Strategies for the Impact of Social Consumer Behavior on Museum Cultural and Creative Products

Autori:

Jialin HU, Hasnul Azwan AZIZAN-MAHDZIR, Yulin TAN

Cod: ISSN: 1583-3410 (print), ISSN: 1584-5397 (electronic)
Dimensiuni: pp. 97-108

How to cite this article:

Hu, J., Azizan-Mahdzir, H.A., Tan, Y. (2024). Intervention Strategies for the Impact of Social Consumer Behavior on Museum Cultural and Creative Products. Revista de Cercetare si Interventie Sociala, 87, 97-108, DOI: 10.33788/rcis.87.6

Abstract:

This article focuses on the impact of social consumption behavior on the innovation of museum cultural and creative products, as well as corresponding intervention strategies. With the increasing demand for cultural consumption in society, understanding and adapting to consumer behavior patterns has become the key to promoting the development of museum cultural and creative products. By carefully observing and analyzing consumers’ purchasing habits, browsing preferences, and review feedback, we can gain a deeper understanding of their deep cultural identity, price sensitivity, and design style preferences. In order to achieve this goal, the museum has adopted visual survey technology to display design sketches in the form of 3D animation, allowing consumers to personally experience product effects and collect more direct and immediate feedback. This interactive process not only accelerates the iterative optimization of the product, but also increases consumer engagement and satisfaction, thereby promoting brand loyalty.