Revista de Cercetare si Interventie Sociala

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The Impact of Patterns Provided by the Media on Society

The Impact of Patterns Provided by the Media on Society


Florin-Alexandru LUCA, Dumitru FILIPEANU, Carmen ANTON, Mihaela CANANAU, Alina-Costina LUCA, Emil ANTON

Cod: ISSN: 1583-3410 (print), ISSN: 1584-5397 (electronic)
Dimensiuni: pp. 204-216

How to cite this article:

Luca, F.A., Filipeanu, D., Anton, C., Cananau, M., Luca, A.C., Anton, E. (2016). The Impact of Patterns Provided by the Media on Society. Revista de Cercetare si Interventie Sociala, 52, 204-216.


Throughout its evolution, consciously or mimetic, each individual chooses a model to build his personal and professional life. If twenty years ago, these patterns were represented by the parents, teachers and other people who through their influence on the course of life altered one’s existence, today, models are offered daily by the media, especially by TV stations. The patterns are chosen, whether you want to make money, to be a politician, to have a “six-pack”, be the girlfriend of a celebrity, to be thin or have a boob job. You just have to reach out and take from the cyberspace, generously offered by the media, any of the models to which you aspire. The research conducted primarily among parents sought to highlight their conceptual transformations regarding the future of their children. The study also analyzed the consequences acknowledgement of the media influence accepted by adults. Are the media the main source of models to which have reported, for years, generations of young people and children? Are the media the only responsible for the creation of these models deprived of substance? Can these patterns truly reflect the moral consistency of a free and democratic State, at some point?


media, education, social involvement, social model, children, parents.

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