Based On Social Capital to Discuss the Correlation between Internal Marketing Strategy and Employees’ Job Satisfaction in Medical Equipment Industry

Autori:

Jui-Hsi CHENG, Di-Yu LEI, Kai-Ping HUANG, Yu-Lei FENG

Cod: ISSN: 1583-3410 (print), ISSN: 1584-5397 (electronic)
Dimensiuni: pp. 199-211

How to cite this article:

Cheng, J.S., Lei, D.Y., Huang, K.P., Feng, Y.L. (2020). Based On Social Capital to Discuss the Correlation between Internal Marketing Strategy and Employees’ Job Satisfaction in Medical Equipment Industry. Revista de Cercetare si Interventie Sociala, 71, 199-211, DOI: 10.33788/rcis.71.14

Abstract:

The approach to aging society in past years shows increasing medical equipment market with needs for health care that current health care industry is encountering the unprecedented dilemma. The fiercer competition has hospitals start to seek for the promotion of operating performance in order to create more profits. The partnership between hospitals and medical equipment stores provides more items for patients and the family members. Accordingly, the image and service quality of medical equipment industry are emphasized. Aiming at employees of medical equipment industry in Taichung City, total 360 copies are distributed for this study, and 251 valid copies are retrieved, with the retrieval rate 70%. According to the research results, suggestions are proposed, expecting to provide suggestions and reference for introducing human resource organizations into medical equipment industry so that human resource departments could offer more customized service closer to organizational strategies.